SEO a Scam? The truth about the industry

March 7, 2010 at 7:02 am | Posted in article | Comments Off
Tags: industry

I often have many forums on seo and web marketing on a daily basis and sometimes there is a debate on the seo industry and ethics. After attending a number of these discussions, it was really obvious that the main problems are the facts that two of the same SEO company and there is no uniform method. It is very difficult to make statements on the industry as a whole, because one wonders what exactly is "SEO". Mix in the fact thatMost SEO will be kept secret, its methods and strategies, campaigns, and we have a situation where each company is completely different, with very different results.

Fact 1: There is no uniform methodology SEO. SEO is actually defined by Wikipedia as a process of improving the ability of the SERPs for a site. Of course, as the real problem is and the fact that the debates.

Fact 2: The effectiveness of an SEO campaign depends on the structure of the site,Site content, keywords, methodology and the popular site. A website can not only for each keyword. SEO is unable to voodoo. That logic, problem solving and marketing Web are mixed. If your site is not the software, its value is not likely to rank.

Fact 3: Some "SEO" Optimizing the search engine and handling some "search engines. Of course, just like SEO. Unethical Optimization sold produce results at any cost and is only briefly(usually ending with a banned domain) names. Optimization Ethical Open site in search engines and provides long term benefits.

In fact 4: Most SEO companies will be paid if your site ranked. Unfortunately, such is the case with industry. Most companies in the implementation of SEO A, B, C and proceed to the next client. We hope that what belongs to the site. To learn more customers.

Fact 5: Most companies with SEO is an ethical imperative and strategies.To immoral incoming connection to maximize their profits, it is very often the SEO companies in India consist of bulk, links to buy spam / scraper sites, or the sale of packaged presentation of large directories . It is also common for companies to make large quantities of inbound links SEO contract for the bad quality of Web site optimization in place.

I do not think it is fair to see the industry as a whole, not what is happening and how the characterization> SEO can be overcome. How can we determine exactly what is good and what is bad for the industry? Now I am involved with the Web for over 10 years, especially with the SEO industry for almost 4 years and saw the inner workings of the company, referencing and burned the main customers were worked their previous SEO campaigns. Many talk stations and Web discussion forums on the combination of the same basic problems, I have compiled a listthe questions most frequently asked questions.

Problem 1: Accountability for results

It is no secret that the vast majority of SEO companies are not responsible for the results. It is a fact that no SEO company can guarantee results (and if they do, you lie). There is also a fact that tells the customer that is the risk ratio with a company, SEO is that basically we get what we can. "SEO Companies do not guarantee that maximizes the work is" limited "the site, but without full disclosure of the methodology to pay what the customer? No other industry sells a product with no warranty and no precise list of works to be performed. SEO works primarily during the sale of information and preservation of the characteristics of a methodology is important, but the combination of secrecy and no accountability for results makes it really risky to SEO campaigns. As an SEO company can reduce the risk theCustomers and offer the best quality of service?

Answer 1: Incentive-Based Pricing

The only real way to reduce the financial risk of the customer to share the risk. Incentive-based pricing is the SEO as a percentage of total contract fee income (70%), for its intellectual property and time in the positioning of the balance of the contract price (30%), the incentive — to success. Of course, there would be incentives and their sub-contractorstotally dependent on the campaign. This first step in risk sharing provides both security for the customer that the company believes its methodology and presents some of the costs of the SEO campaign. Today, however, few companies willing to invest in equities SEO The risks and costs for the same price if senior customer or rankings) on all cards (or maybe even less.

Problem 2: abusiveOptimization

Unfortunately, not ethical (or blackhat) optimization is still very visible on the web. It is also regrettable that "SEO" by mistake "blackhat SEO, confused." It is always a major problem for the SEO firms. To say that all societies, and therefore in the blackhat SEO optimization, as everyone says, I 'e – mail is a spammer. Blackhat not fully optimize all … is the manipulation of search engines. Why are there so manyApplication for senior positions is equal, there will always be a market for SEO unethical and spam search engine. As companies recognize that the ethical and unethical, and stop the blackhat SEO companies continue to grow. This makes the whole sector in a bad light and does not reflect the ethics of good SEO. Blackhat offers a fast and results in the short term, but it is never a good long term solution.

Answer 2: Optimization Ethical

Therea quick and easy to optimize the blackhat SEO advertising industry. I would say that all services and marketing research techniques of optimization itself, which methods are unethical. No SEO company that optimization of ethics. It is also a good idea if a company or product they were simply placed on trust. Looks optimization Standings immoral … not only in the long term.

Would alsohelpful if the major search engines would be more open and accessible for SEO companies. Currently, the major search engines and SEO companies that have nothing to do with them and have a love-hate relationship has format. For this reason, many ethical SEO firms gradually into the dark territory. Optimization of ethics for matching sites on the engine and improve the results of search engines. The problem is that search engines like all the piecesSEO companies together, just uninformed user: not the manipulation of search engines. This is absolutely not the case. Search engines do not provide information on what it believes to be immoral, because it was simply a list of holes in which to pursue the algorithms blackhat SEO dealing with the situation, but a specific list of "what they could, "a final list of companies are looking for a SEO company.

Basic rules of ethics Optimization

AnyCampaign, which should not follow these rules are followed immoral and optimization techniques are avoided.

1.) What the user sees, and what should be the search engine exactly the same. Do not hide anything.

) 2.) Keywords (and value must be exactly inside page.Keywords always reflect what is your site.

3.) Are built on the site not only for search engines. The location must always be fair, bothTarget groups (users and search engines). Catering to people simply because optimization is necessary. Catering only for optimization of search engines is not too far into the blackhat disappeared.

4.) Authority not manipulative in the incoming communications systems, such as link farms involved, loose connections, triangle, or any other immoral manipulation of Google's PageRank or link. Incoming links should be relevant to the content of your site and you should always know who and where your link linkcome.

Problem 3: Assembly Line / SEO Software

Come by the growth of the industry is to automate SEO. Above all, what the potential SEO clients I know is that any effective SEO campaign yourself. There is no list of products that exactly the same Working around the world. If the SEO company is specified, then they will do, and the full value of the campaign is minimal. WellCampaign optimization optimized site, text, content and site code. SEO assembly line does not take into account individual needs / site design and will also deal with blackhat optimization. SEO software must be taken special consideration. There are only two things that may be SEO software that for each job on the spot: it is doorway pages (see driving this thing, and the user is another issue, which is immoral), or sites of systemDesigned exclusively for search engines (often for news sites or information relating to a "known) and out of the way the page. Doorway pages are pages and ethical in-depth information in the gray area to 100%. None of these methods to the architecture of the Web site address is the analysis of correct words, or the content of the text. The following links are examples of automated SEO software available free on the Internet. All links "nofollow" to the sites of incoming link first to avoidCredit from our website. These pages are not recommended TreeHouse SEM.

http://doorwaypagemaker.com/ – Doorway Page System; immoral

http://www.doorway-wizard.com/ – Doorway Page System; immoral

Answer 3: Personalized Campaign and Evaluation

"SEO software" can be conveniently and economically, but you get what you pay for. Each campaign is to go to other pages SLAP selling links is not an effective SEO campaign. Any effort to SEOIt's just a bit optimized "more" pages of your site is not optimal. When you convert a streetcar with a race car, you should not simply add Racing Stripes. Do not think that dumping a few pages on your site and drive a case keyword is the same as a proper SEO campaign.

If your SEO companies do not sit and talk about construction, architecture and purpose of your site, then it is not a first class service. Remember that the vast"Most SEO software is built, or the door / landing pages or just write on your site (data already available for) all on the Internet. Good SEO campaigns take into account both users and search engines … not one or the other. An SEO company a commanding view of usability and optimization of search engines and use in combination with a campaign that offer the best return on investment . The objectivemust always show / sales. The introduction of the stack of non-targeted traffic often leads to a very high turnover of lead and conversion rates very low.

Conclusion

Do your research. Find out what you want a campaign of search engine optimization, then ask the right questions. Make sure the seller knows what they talk about the sale. Otherwise, they will not get in any case with the person of such information. Many SEO companies use tactics and hard sellThe occasions are less informed about what is selling. The following questions and see what they say.

1.) What are keywords? If an SEO company simply keywords that you optimize the client and the SEO campaign began with a very unstable ground. Keyword analysis is conducted, taking into account the number of searches in all major search engines and competition for these conditions. The site shouldeven compared to keywords to determine if they are mutually supportive.

2.) Do you plan on building sites, especially for keywords at home? Landing pages and doorway pages are not effective options for referencing in the long term. SEO companies like them because they make no impact on the rest of the site and is very easy, just a band-aid instead of surgery.

3.) Is my SEO campaign and improve the usability of the site? The right architectureand ease of use goes hand in hand with SEO and contribute to your ROI. You want to distribute and convert new ones.

4.) Is my income model for my keyword selection and optimization as a whole? Any company that is not SEO is not based on the audience is not the best solution to optimize the campaign. An e-marketing e-commerce site for buyers of product names and significant comparative model numbers improved. Magazine Onlinemarket, optimize more topics for articles and topics. Local businesses want to optimize the location targeting your keywords.

5 I), I optimize my site, but you do not want to change the existing content and page layout to … As you go about this? Any business, SEO, said that only the blackhat add pages or hidden text sold. This goes back to the previous analogy. You really have a machine that wants to have one, haveso that very quickly changed, but you do not want the engine and the mechanic simply adds foil and transfer fees, change the full price.

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